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AI Search Optimisation (GEO/LLMO/AIO)
Your Customers Are Searching With AI. Can They Find You?
Google AI Overviews, ChatGPT, Perplexity – your customers are already using AI to find businesses like yours. We make sure you’re the one they see. Our AI Search Optimisation service covers everything from how Google’s AI features display your business to how ChatGPT and other AI assistants recommend you.
- 20+ years' digital marketing experience
- Deep technical AI knowledge
- Senior expertise from day one
Note that the term “GEO” is also used to refer to location targeted marketing so if you’re looking for that instead please click here.
AI Has Changed How People Find Businesses. Has Your Marketing Caught Up?
A third of UK adults now use AI tools like ChatGPT and Google's AI features to research products, find services, and make buying decisions. When someone asks an AI assistant to recommend a business in your industry, your name either appears in the response - or it doesn't. There's no page two in an AI answer.
Without AI Search Optimisation
- Your competitors appear in ChatGPT recommendations and Google AI Overviews while your business is completely invisible - even if you rank well in traditional search results
- Organic traffic is declining and you can't work out why - UK website traffic growth has collapsed by 86% across sixteen sectors since AI search features launched
- You're investing in SEO that targets yesterday's search behaviour while your customers have already moved on to AI-powered discovery
- Over half of Google searches now end without a single click to any website - and that number is growing every quarter as AI answers become more comprehensive
With Greyturtle AI Search Optimisation
- Your business appears when AI tools recommend companies in your sector - in Google AI Overviews, ChatGPT, Perplexity, and Claude
- Your content is structured so AI systems understand what you do, who you serve, and why you're the right choice - and cite you accordingly
- You gain a measurable competitive advantage while most businesses haven't even started thinking about AI search visibility
- Your existing SEO investment works harder, with content optimised for both traditional rankings and AI citations simultaneously
Get Found in the AI Search Results That Actually Drive Decisions
We don't just understand AI search - we understand how AI systems actually work at a technical level. That means we don't guess at what might improve your visibility. We know what the algorithms look for, how they select which businesses to recommend, and exactly how to position your content so you're the one they cite.
Appear Where Buying Decisions Are Made
When a potential customer asks ChatGPT, Google's AI, or Perplexity to recommend a business like yours, you need to be in that answer. Not somewhere on a list of search results - in the actual response the person reads and acts on. AI search visitors convert at roughly five times the rate of traditional search visitors, because they're further along in their buying journey and acting on direct recommendations rather than browsing options. We optimise your presence across every major AI platform so you're visible at the exact moment people are ready to buy.
Protect and Grow Your Organic Traffic
AI search features are absorbing the clicks that used to go to websites. Google AI Overviews alone have reduced click-through rates by up to 61% for queries where they appear. But here's what most people miss: businesses that are actually cited within those AI responses see their traffic increase - by as much as 35%. We make sure your business falls on the right side of that divide, turning the AI search shift from a threat into a genuine growth channel.
Built on Technical Expertise, Not Guesswork
Most agencies offering AI search services are applying traditional SEO tactics and hoping for the best. We bring deep technical understanding of how large language models process, store, and surface information. That's the difference between generic advice like 'create good content' and specific, measurable optimisation that gets your business recommended by name. Every strategy we implement is grounded in how these systems actually work - not marketing theory applied to a problem it wasn't designed for.
Find out where your business stands in AI search - before your competitors do
Get in touch today and receive a complimentary consultation.
The Pillars of AI Search Optimisation
AI search isn’t one thing – it’s distinct challenges that each require different expertise. Most agencies treat it as a single problem. We address all, because that’s what it actually takes to be visible across the full AI search landscape.
Generative Engine Optimisation (GEO)
GEO is the practice of optimising your content so AI-powered platforms - ChatGPT, Google AI Overviews, Perplexity, Claude, Gemini - accurately reference and recommend your business in their generated responses. The fundamental shift from traditional SEO is this: SEO competes for rankings; GEO competes for citations. There's no page two in an AI response. You're either in the answer or you're invisible.
Large Language Model Optimisation (LLMO)
LLMO focuses on how AI models like ChatGPT and Claude process, store, and surface your brand information. There are two pathways to visibility in these systems. The first is parametric memory - brands that appear frequently and positively across the web develop strong 'entity representations' within the model's knowledge base. The second is real-time retrieval, where models search the live web for current information when answering queries.
AI Search Experience (ASE)
ASE covers how your business appears within AI-enhanced search features - particularly Google AI Overviews, which now reach 1.5 billion users globally and appear in roughly 12-13% of UK searches. When an AI Overview appears for a query, organic click-through rates drop by up to 61%. But businesses cited within those overviews see a 35% increase in clicks. The difference between losing traffic and gaining it comes down entirely to how your content is structured and presented.
AI Visibility Auditing and Monitoring
You can't optimise what you can't measure. AI citation measurement is very much in its infancy, however we can provide ongoing monitoring of your brand's visibility across every major AI platform, tracking which queries trigger recommendations for your business, where competitors are appearing instead of you, and how your visibility is trending over time. Only 16% of brands currently track their AI search performance systematically - which means this is a significant competitive intelligence advantage as well as an optimisation tool.
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Got Questions About AI Search Optimisation?
AI search optimisation is the process of making your business visible in AI-powered search tools – things like Google AI Overviews, ChatGPT, Perplexity, and Claude. When someone asks one of these tools to recommend a business, find a service, or compare options, the AI generates a response based on what it knows and what it can find. AI search optimisation ensures your business is structured, positioned, and referenced in a way that means these systems include you in their answers. It’s not a replacement for traditional SEO – it’s the next layer on top of it.
You absolutely should keep doing SEO – it’s still the foundation. But SEO alone no longer covers how people are actually searching. A third of UK adults now use AI tools for search, and Google’s own AI Overviews appear on roughly one in eight UK searches. When AI features appear, they absorb the clicks that used to go to traditional results. Organic click-through rates drop by up to 61% for those queries. If your content isn’t optimised for AI extraction and citation as well as traditional rankings, you’re only visible in half the places your customers are looking.
We work across three areas. First, we restructure your website content so AI systems can easily extract and cite it – research shows that adding cited sources, statistics, and expert quotations can improve AI visibility by up to 40%. Second, we build your brand’s presence across the third-party sources that AI models rely on for recommendations – forums, review sites, industry publications, and comparison content. Third, we handle the technical setup: structured data, schema markup, AI crawler access, and content formatting. It’s systematic and measurable, not vague promises about ‘better content.’
Not necessarily. AI search optimisation complements traditional SEO – it doesn’t replace it. If you’re already working with an SEO provider and getting good results, we can work alongside them, focusing specifically on the AI search layer. That said, many clients find it more efficient to have one team handling both, since the disciplines increasingly overlap. We’re happy to discuss the arrangement that makes most sense for your situation.
Very little from your side. We need access to your website analytics, your Google Search Console data, and a conversation about your target customers and the queries they use when searching for businesses like yours. We handle the rest – the AI visibility audit, the technical analysis, the content recommendations, and the implementation. If you have existing brand guidelines or keyword research, that’s helpful but not essential.
Some technical improvements – like fixing AI crawler access and implementing structured data – can show results within weeks as AI systems re-crawl your site. Content and entity optimisation typically takes two to four months to show measurable improvements in AI citation frequency. Building strong third-party brand presence is an ongoing process that compounds over time. We set clear expectations upfront and track progress against specific AI visibility metrics from day one, so you always know what’s working and what’s coming next.
We use the top measuring tools to track your brand’s appearance across all major AI platforms – Google AI Overviews, ChatGPT, Perplexity, Claude, Gemini, and Bing Copilot – for the specific queries your customers are using. We measure citation frequency, sentiment (whether you’re recommended positively), competitive share of voice (how often you appear versus competitors), and referral traffic from AI sources. Only 16% of brands currently track this systematically, so the reporting itself often reveals competitive insights you wouldn’t otherwise have.
It’s especially relevant for smaller businesses. AI responses typically cite only two to seven sources per answer – far fewer than Google’s traditional ten results per page. That compression means there’s less room, but it also means appearing in those responses carries more weight. Businesses that optimise early gain a disproportionate advantage because AI systems tend to reinforce their own citation patterns over time. The earlier you establish your presence, the harder it becomes for competitors to displace you.
No. There are no minimum commitments and no lock-in periods. We work on a month-to-month basis with 30 days’ notice to leave. We’d rather keep your business by delivering results you can see and measure than by trapping you in a contract you can’t exit. Most of our clients stay for years – our average client relationship is over four years – and the majority of our new business comes through referrals from existing clients. That tells you more about how we work than any contract terms would.
We offer transparent pricing with no hidden fees. The exact cost depends on the scope – a local business targeting a single region needs different work than a national brand competing across multiple sectors. We’ll give you a clear quote after the initial visibility audit, which is free and comes with no obligation. You’ll know exactly what you’re paying for and what outcomes to expect before any work begins.
Ready to Find Out How Visible Your Business Is in AI Search?
Call Us: 01928 391 273
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