Specialist Google Shopping and Performance Max management for ambitious ecommerce stores. We combine deep technical Shopping expertise with 20+ years of digital experience to turn your product feed into a consistent source of profitable sales.
★★★★★ Clients stay with us 4+ years on average | 20+ years’ digital experience | Shopify, WooCommerce & Magento specialists
Cheshire-based agency serving businesses across Manchester, Liverpool, the Wirral, and the whole of the UK
Google Shopping can be your most profitable advertising channel - or the fastest way to lose serious money. The difference comes down to technical setup and disciplined management, not just budget.
Most stores treat the product feed as a technical formality. It isn't. The feed determines which queries you appear for, how prominently you rank against competitors, and how well Google understands your inventory. We optimise product titles, descriptions, categories, custom labels, and attribute mapping to maximise visibility on the products that actually drive your revenue.
Performance Max has consumed most of what used to be Standard Shopping - whether you wanted it to or not. We know how to constrain it, structure it, and prevent it from cannibalising your branded search at premium cost. Where it makes commercial sense, we use it. Where it doesn't, we push back. Most agencies accept Google's automation uncritically. We don't.
Different products have different margins. Different audiences have different lifetime values. Different traffic sources have different incrementality. We structure campaigns and bidding around the metrics that determine actual profit - not just ROAS, but margin-weighted ROAS, new vs returning customer value, and product-level profitability. The numbers that matter, prioritised properly.
Don’t just take our word for it
Google Shopping Services for SMEs
Three clear stages, built around your products, your margins and your commercial goals.
We start with a full audit of your Merchant Center, product feed, current campaign structure, Performance Max settings, and historic performance data. We identify where budget is being wasted, where the genuine opportunities sit, and what realistic ROAS targets look like for your specific products and margins. You get a clear strategy before any campaign changes.
We fix product feed issues, restructure campaigns, set bidding strategy aligned to your margins, configure Performance Max constraints properly, and resolve any Merchant Center disapprovals. AI handles the repetitive heavy lifting (product title optimisation, custom label population) but every strategic decision is made by a senior strategist who's run Shopping campaigns for two decades.
Revenue grows. ROAS improves. Cost per acquisition drops. We report transparently on what's working, what's not, and what we'd change next - connected to your actual margins and business outcomes, not just dashboard screenshots. Then we scale what's delivering profitable revenue and cut what isn't.
Talk to a Shopping Specialist: 01928 391 273
Every Shopping engagement is tailored to your store, your products and your goals. Most clients work with us across several of these areas, but we’re equally happy to focus on specific problem areas if that’s what’s most useful.
The single biggest lever in Google Shopping, and the one most agencies underestimate. We optimise product titles (the keywords Google actually matches against), descriptions, categories, GTIN/MPN compliance, custom labels for segmentation, and the attribute mapping that determines how your products are understood and ranked. Properly optimised feeds typically lift visibility 20-50% before any bidding changes.
Merchant Center is where Shopping campaigns silently break. We handle account setup and verification, resolve product disapprovals, fix policy violations, manage suspensions, and monitor feed health proactively. Most stores have disapproved products they don't know about - we find them, fix them, and put monitoring in place to catch new issues quickly.
Where Standard Shopping still makes sense (and it often does), we build properly structured campaigns - product groups by margin, intent and product type, with appropriate negative keywords and bidding strategies. Not everything has to go into Performance Max, and we know when to push back.
Performance Max is powerful and dangerous in equal measure. We structure asset groups properly, apply audience signals strategically, use brand exclusions to prevent branded search cannibalisation, layer in account-level negatives, and monitor performance against incrementality - not just headline ROAS. Performance Max managed properly outperforms accepting Google's defaults every time.
Maximise Clicks, Maximise Conversions, Target ROAS, Maximise Conversion Value - the right bidding strategy depends on campaign maturity, conversion volume, and your margin structure. We progress campaigns through bidding strategies in the right order, set ROAS targets that reflect actual profit (not just topline revenue), and adjust based on real performance rather than Google's automated suggestions.
For ecommerce stores with physical locations, Local Inventory Ads connect online searches to in-store stock. We also handle Shopping ad integration across YouTube, Display and Discover where it makes commercial sense. Multi-channel Shopping, when properly structured, can substantially extend the reach of your existing feed.
ost ecommerce clients we work with start with a Shopping ad budget of £1,500-£3,000/month on top of management fees – enough to gather meaningful data, test bidding strategies, and optimise properly. Below £1,000/month, Shopping campaigns often can’t gather enough conversion data for effective optimisation. Above £5,000/month, the technical complexity (and the cost of mistakes) increases substantially – which is where senior management really pays for itself.
Faster than most marketing channels. Properly structured Shopping campaigns can start delivering sales within days of launch. Meaningful optimisation typically happens over the first 30-90 days as we gather conversion data and refine product feed, bidding and audience signals. Mature Shopping campaigns continue improving for months as we test and scale what’s working.
We keep pricing transparent and contract terms flexible – month-to-month with 30 days’ notice, no hidden tiers, no surprise upsells. You’ll see clear pricing before committing. Full pricing is on our dedicated pricing page. See our pricing →
It depends. Performance Max is powerful when properly constrained – asset groups structured by product category, audience signals applied strategically, brand exclusions in place, account-level negatives layered in. Standard Shopping still makes sense for some businesses, particularly those with limited budgets, niche product ranges, or specific control requirements. Google increasingly pushes everyone toward Performance Max, but it’s not always the right answer. We’ll be honest about which fits your situation.
There are dozens of reasons – missing GTINs, policy violations, image quality issues, mismatched pricing, restricted product categories, landing page violations, suspicious account activity. The frustrating part is Google’s reasoning is often unclear. Active Merchant Center monitoring catches and resolves disapprovals before they significantly damage sales. Reactive monitoring (waiting for sales to drop) typically costs far more than the management fee.
No. We work month-to-month with 30 days’ notice. Our view is simple: clients should stay because we’re delivering profitable revenue, not because they’re trapped. It’s probably why our average client relationship runs past four years.
Three things set us apart. You work directly with senior strategists with 20+ years’ experience, not junior account managers learning on your store. You get reporting focused on the commercial metrics that actually matter – profitable revenue, margin-weighted ROAS, incrementality – not just headline numbers. And you can leave any month without penalty if we’re not delivering.
Call us on 01928 391 273, email [email protected] or fill in the form and we’ll get in touch asap.
