PPC Management That Spends Your Budget Wisely - Not Aggressively

It depends on what you’re trying to achieve. For B2B PPC, we generally recommend a minimum advertising budget of £2,000-£5,000/month – search volumes are usually low enough that anything less can’t gather meaningful data. For ecommerce and B2C, budgets from £1,500/month can work effectively. Our management fees sit on top of ad spend, and we’ll be honest about whether your budget is enough to deliver results before you commit.

Faster than most marketing channels – that’s the appeal of PPC. Properly structured campaigns can start delivering clicks and conversions within days of launch. Meaningful optimisation typically happens over the first 30-90 days as we gather conversion data and refine targeting. Mature campaigns continue improving for months as we test, refine and scale what’s working.

Most of our PPC clients invest between £700 and £2,000 per month in management fees, depending on the complexity, number of platforms and number of campaigns. This sits separately from your actual ad spend on Google, Microsoft, Meta or other platforms. You’ll see clear pricing before committing – no hidden tiers, no surprise upsells.

No. We work month-to-month with 30 days’ notice. PPC results are very visible very quickly, so there’s no excuse for trapping clients in long contracts. If we’re not delivering, you should be able to leave – which is probably why our average client relationship runs past four years.

Some yes, plenty no. Google’s automation has improved enormously – but its commercial incentive is for you to spend more money, not necessarily to spend it well. Performance Max campaigns can deliver excellent results when properly constrained, or burn budget impressively when accepted as-is. We evaluate each recommendation and automation option critically rather than accepting them blindly. That critical thinking is the difference between profitable PPC and expensive PPC.

Honestly? For most UK businesses, no. Google handles around 90% of UK search, and the management effort required to run Microsoft Ads properly rarely justifies the additional volume it delivers – especially when budgets are tight. Spreading a limited budget across multiple platforms usually means doing all of them half-heartedly. We’d rather concentrate your spend where the volume genuinely is, go deep into Google’s ecosystem (Search, Shopping, Performance Max, YouTube and Display), and make sure every pound is working as hard as possible. If your business has a genuine reason to run Microsoft Ads – very specific B2B audiences, particular industry buying patterns – we’ll tell you. Otherwise, we’d rather you concentrated your budget.

A fair question – PPC has earned much of its reputation. Three things set us apart. You work directly with senior PPC strategists with 20+ years’ experience, not junior account managers learning on your budget. You get transparent reporting connecting PPC to actual revenue, not vanity click metrics. And you can leave any month without penalty if we’re not delivering. We’ve rebuilt confidence for plenty of clients who’d been burned before.

Absolutely. Once you’ve paid for your video, it’s yours to use however you wish – on your website, social media, in presentations, email campaigns, or anywhere else. There are no licensing restrictions, usage fees, or ongoing royalties.

We can refine the video until you’re happy with it – script adjustments, pacing changes, different presenter or voice options, visual tweaks. Unlike traditional video production where re-shoots cost thousands, AI video revisions are straightforward, basic ones are included in the price and large edits are very cheap to do.

In most cases, no – especially with the styles and techniques we use. The technology produces natural-looking presenters with realistic movement and expression. That said, we’re always transparent about the technology behind what we create. The goal is professional quality that represents your brand well, and that’s exactly what we deliver.