Performance-focused PPC strategies built for ambitious Trafford businesses
No Long-Term Contracts
Month-to-month service
Transparent Pricing
No surprises
20+ Years Experience
UK-based specialists
Small Agency, Big Impact. Personal attention and fast response times without corporate bureaucracy.
Businesses across Trafford choose us because we combine the strategic depth of a large agency with the personal service of a specialist. PPC is just one part of what we offer.
We support Trafford businesses alongside clients in Manchester, Chester, Liverpool, and across the UK with strategic PPC and full-spectrum digital marketing.
Our senior strategists bring cross-industry perspective to every client. It's experience that translates into strategies which are both commercially smart and technically sound.
Month-to-month contracts, fair pricing, and expert delivery from senior professionals. For Trafford businesses, it's a refreshingly simple way to get serious digital marketing support.
Pay-per-click advertising puts your business in front of high-intent searchers at the exact moment they're looking for what you provide. For Trafford businesses, PPC provides a fast, controllable route to generating qualified leads with complete transparency over costs and return.
We manage campaigns across Google Ads and Microsoft Ads with a consistent focus on commercial return. Keyword research targets the specific search terms where genuine buying intent exists - the queries that lead to enquiries and sales, not just traffic. Campaigns are structured with tightly themed ad groups, strategic match type deployment, and intent-based segmentation that provides granular budget control.
Bidding is managed with the discipline that comes from experience. We follow a proven progression: controlled strategies first to build quality conversion data, then a gradual move to automated bidding as the data matures. This phased approach consistently outperforms campaigns that automate prematurely. Across our B2B accounts, we've observed that exact match keywords outperform broad match in roughly 74-76% of cases - and we use that insight to structure your campaigns from day one.
For Trafford's diverse business community - spanning manufacturing at Trafford Park, retail around the Trafford Centre, and professional services throughout the borough - PPC strategies need to reflect the commercial realities of each sector. We tailor campaigns to your specific audience and conversion patterns rather than applying a one-size-fits-all approach.
Ad copy is tested rigorously. We write multiple variations and let performance data determine what runs. Budget is protected through meticulous negative keyword management and daily search term monitoring.
Microsoft Ads often delivers lower costs per click for the same traffic quality, and we manage it alongside Google as standard.
PPC for SMEs
You don’t need to understand PPC. We do that for you. Here’s the entire process.
We start by understanding your business, your goals, and your current performance. Through a detailed audit and honest conversation, we identify the opportunities that will make the biggest commercial difference - and build a clear strategy around them.
Your strategy is implemented by senior strategists with over 20 years' experience - the same people who built it. No handoff to junior staff, no learning on the job. We move quickly, communicate clearly, and keep you involved without overwhelming you.
We report monthly on the metrics that actually matter to your business - not vanity numbers. Every campaign is continuously optimised based on real performance data, and your strategy evolves as we learn what works best for your market.
Don’t just take our word for it
Call Us: 01928 391 273
PPC should be one of your most accountable marketing channels - you can see exactly what you're spending, what you're getting back, and where to improve. For Trafford businesses, we manage it with that transparency as the baseline.
We build campaigns around the keywords where real commercial intent exists. That means going after the searches from people who are ready to take action, not just poking around for information. Campaign structure is tight: well-organised ad groups, strategic match types, and clear intent segmentation. For Trafford's diverse business community - from Trafford Park manufacturers to professional services firms - we tailor keyword strategies to the way your specific customers actually search.
We believe in Google's automated bidding - at the right time. The right time is when you have enough quality conversion data for the algorithms to work with. Before that, automation is guesswork at your expense. We start with controlled strategies to build that data foundation, then progress to smart bidding when the numbers genuinely support it. It's a more disciplined approach, and it consistently delivers better results.
Your ads are tested and refined on an ongoing basis. We run multiple headline and description variations simultaneously, and data determines what stays. It's not something we do once during setup - it's a permanent part of how we manage your account. Those incremental improvements in click-through and conversion rates compound into meaningful performance gains over time.
We monitor search terms closely and maintain thorough negative keyword lists to ensure your budget isn't leaking towards irrelevant queries. For Trafford businesses, that discipline means every pound works towards a genuine commercial outcome. We also manage Microsoft Ads alongside Google as standard - and for many clients, Microsoft's lower costs per click make it one of the smartest additions to their paid search strategy.
Hands-on marketing execution
Month-to-month service - stay because we deliver results, not because you're trapped
See what happens when computing expertise meets marketing experience.
Direct access to senior expertise without the inflated day rates.
Work with professionals who've already mastered their craft.
PPC can start driving qualified traffic within days of launch. However, the first two to four weeks are typically a data-gathering phase where we optimise keywords, refine targeting, and build the conversion data needed to improve performance. Most businesses see strong, consistent results within the first month or two.
Yes - we manage both platforms as standard. Microsoft Ads often delivers significantly lower costs per click for the same quality of traffic, and for many of our Trafford clients it's an untapped source of affordable, high-quality leads. We recommend running both platforms together to maximise your reach and reduce your average cost per acquisition.
Budget protection is built into everything we do. We review search terms regularly and maintain comprehensive negative keyword lists to prevent irrelevant clicks from consuming your budget. We also follow a disciplined bidding progression - starting with controlled strategies before introducing automation - which avoids the premature smart bidding that wastes significant budget across many accounts.
We focus on the metrics that drive your business: cost per lead, conversion rate, and return on ad spend. We don't measure success by impressions or clicks alone - those are inputs, not outcomes. Monthly reporting is transparent and designed to show you exactly what your PPC investment is delivering commercially.
No. We work on a month-to-month basis with just 30 days’ notice to leave. We believe you should stay because we’re delivering results, not because you’re locked in. It’s one of the reasons our average client relationship is over four years – our clients choose to stay.
Our monthly packages start from £700, with options at £1,250 and £2,000 depending on the scope and complexity of what you need. Pricing is transparent from day one – no hidden fees, no surprise invoices. We’re happy to discuss what would work best for your Trafford business on a quick call.
Call us on 01928 391 273, email [email protected] or fill in the form and we’ll get in touch asap.
