Make your ad spend deliver with expert PPC management from a Cheshire-based agency. We build, optimise, and scale paid search campaigns that turn clicks into genuine business outcomes.
No Long-Term Contracts
Month-to-month service
Transparent Pricing
No surprises
20+ Years Experience
UK-based specialists
Small Agency, Big Impact. Personal attention and fast response times without corporate bureaucracy.
Cheshire is home to businesses of every kind - from the professional services firms of Chester and Knutsford to the technology companies of Warrington and the growing enterprises of Runcorn and Widnes. What they share is a need for PPC that delivers measurable returns, not just impressive-looking click reports. That's been our focus for over twenty years.
As a Cheshire-based agency, we serve businesses across the county, Manchester, Liverpool, and the Wirral with expert PPC management alongside SEO, paid social, and AI-enhanced marketing.
Our senior team has managed PPC budgets across automotive, pharmaceutical, technology, financial services, and professional services - the kind of cross-sector depth that translates into smarter campaigns for your business.
You'll work directly with senior strategists, see clear pricing from day one, and have complete freedom with 30 days' notice. Most of our clients stay for years - that says more than any pitch.
Pay-per-click advertising puts your business at the top of search results when potential customers are actively looking for what you offer. For Cheshire businesses, well-managed PPC delivers qualified leads with a speed and measurability that organic channels can't match in the short term.
Our management starts with keyword research focused on commercial intent - the searches where someone is genuinely ready to enquire or buy. Campaigns are structured with tightly themed ad groups and strategic match types. Across our B2B accounts, exact match outperforms broad match in roughly three quarters of cases.
Bidding follows a proven progression from controlled strategies through to automated bidding, introducing automation only when conversion data is robust enough. This phased approach avoids the premature automation that wastes significant budget.
Ad copy is written, tested, and refined continuously. We manage campaigns across Google Ads and Microsoft Ads - with Microsoft frequently delivering lower costs per click for the same quality of traffic.
Budget protection runs through everything we do. Negative keyword management is thorough and ongoing, ensuring your money reaches the right searches.
Monthly reporting is transparent and tied to the metrics that drive your business: cost per lead, conversion rate, and return on ad spend.
PPC for SMEs
You don’t need to understand PPC. We do that for you. Here’s the entire process.
We start by understanding your business, your goals, and your current performance. Through a detailed audit and honest conversation, we identify the opportunities that will make the biggest commercial difference - and build a clear strategy around them.
Your strategy is implemented by senior strategists with over 20 years' experience - the same people who built it. No handoff to junior staff, no learning on the job. We move quickly, communicate clearly, and keep you involved without overwhelming you.
We report monthly on the metrics that actually matter to your business - not vanity numbers. Every campaign is continuously optimised based on real performance data, and your strategy evolves as we learn what works best for your market.
Don’t just take our word for it
Call Us: 01928 391 273
PPC can be one of the smartest investments your business makes - or one of the most wasteful. As a Cheshire-based agency with over 20 years' experience, we make sure it's the former.
We focus on the keywords where someone is ready to take action - not just browsing. Campaigns are built tightly around these terms with strategic match types and well-organised ad groups. For Cheshire businesses across diverse sectors, we tailor keyword strategies to your specific market. Exact match outperforms broad match in about three quarters of the B2B accounts we manage, and we use that knowledge from day one.
We start with controlled strategies to build solid conversion data, then move to automation when the numbers support it. Rushing to smart bidding before the data is ready is one of the most expensive mistakes in PPC - and it's the first thing we fix in accounts that come to us. For Cheshire businesses, this discipline protects your budget from the start.
We test ad copy continuously - running different headlines, descriptions, and extensions against each other with data determining the winners. Every impression is an opportunity to learn and improve. Across Cheshire's competitive business landscape, the quality of your ads directly impacts your cost per lead.
We review search terms regularly and maintain thorough negative keyword lists so your budget goes exclusively towards commercially valuable clicks. We also manage Microsoft Ads alongside Google - a platform many Cheshire businesses aren't using yet but which consistently delivers quality leads at lower cost.
Hands-on marketing execution
Month-to-month service - stay because we deliver results, not because you're trapped
See what happens when computing expertise meets marketing experience.
Direct access to senior expertise without the inflated day rates.
Work with professionals who've already mastered their craft.
PPC can start driving qualified traffic within days of launch. However, the first two to four weeks are typically a data-gathering phase where we optimise keywords, refine targeting, and build the conversion data needed to improve performance. Most businesses see strong, consistent results within the first month or two.
Yes - we manage both platforms as standard. Microsoft Ads often delivers significantly lower costs per click for the same quality of traffic, and for many of our Cheshire clients it's an untapped source of affordable, high-quality leads. We recommend running both platforms together to maximise your reach and reduce your average cost per acquisition.
Budget protection is built into everything we do. We review search terms regularly and maintain comprehensive negative keyword lists to prevent irrelevant clicks from consuming your budget. We also follow a disciplined bidding progression - starting with controlled strategies before introducing automation - which avoids the premature smart bidding that wastes significant budget across many accounts.
We focus on the metrics that drive your business: cost per lead, conversion rate, and return on ad spend. We don't measure success by impressions or clicks alone - those are inputs, not outcomes. Monthly reporting is transparent and designed to show you exactly what your PPC investment is delivering commercially.
No. We work on a month-to-month basis with just 30 days’ notice to leave. We believe you should stay because we’re delivering results, not because you’re locked in. It’s one of the reasons our average client relationship is over four years – our clients choose to stay.
Our monthly packages start from £700, with options at £1,250 and £2,000 depending on the scope and complexity of what you need. Pricing is transparent from day one – no hidden fees, no surprise invoices. We’re happy to discuss what would work best for your {{mpg_sublocation}} business on a quick call.
Call us on 01928 391 273, email [email protected] or fill in the form and we’ll get in touch asap.
